Just the Latest Rewards Casualty

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Please sit down when you read this. United Airlines is…wait for it…closing the MileagePlus Digital Media store.

You know, the one you visited all the time, because of course it makes perfect sense to go to an airline’s web site to purchase movies, music, and ebooks. I am sure they all seamlessly integrate with your computer and mobile devices, just like iTunes, Amazon, Google Play, Spotify, Audible, and Netflix. Hell, I bet your MileagePlus Digital Media purchases even work super well with United’s own mobile app.

There has been news everywhere lately about how United has been devaluing their award redemptions on October 1, and yet nothing about this important loss. You read it here first. That United would terminate such a valuable, widely used, well thought out offering just goes to show that these monsters are capable of anything.

Of course, it’s not too late to purchase — you have until September 1st.

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